When a florist asks that question, the mark on the box is the answer.
Every box, van and page that carries it sends the public to a list where every listing is a real flower shop.
Questions suppliers ask
How can a supplier use I Speak Flowers on its trucks, boxes and website?
A grower, wholesaler or shipper that supports real flower shops may license the mark for its delivery trucks, outgoing boxes, website and marketing, at whatever level of publicity it chooses. Suppliers may contact the World Cut Flower Commission for the details.
Is a licensed supplier a member of the Commission?
No. Membership is for flower shops only. Suppliers that carry the mark are licensees.
Does a supplier have a vote on what a flower shop is?
No. The definition is written and revised by flower shops. A license to carry the mark carries no vote.
May a supplier display the window decal?
No. The window decal states that a location meets the flower shop definition, so it is issued only to qualifying flower shops. A mark on a truck shows support for flower shops; only a flower shop can be listed.
Why would a supplier carry the mark?
Florists are asking their suppliers one question: do you support the real flower shop? A supplier carrying the mark answers it on every delivery, in front of the florists who buy from it.
Can a wholesaler or grower request a meeting during the tour?
Yes. William Kennicott is traveling city to city across the United States to meet florists and the suppliers who serve them. Wholesalers, growers and shippers may call 530-317-2026 or email wjk@wwcfc.com to request a meeting while he is in their area. The approximate schedule is on the On the road page.