The I Speak Flowers Store

Coming soon.

The I Speak Flowers store is being built. It will be the place to order products that carry the mark, whether for use in a flower shop or for sale in one. Members receive the rules for using the mark when they join.

The I Speak Flowers window decal stays free. Every flower shop that meets the standards receives it at no charge, and it will never be sold in the store.

What the store will offer

• Products for the shop and its staff. Coffee mugs, work aprons, and staff shirts for weddings and events, so it is clear who speaks flowers.
• Products to sell. Items carrying the mark that a qualifying shop can stock and sell to its own customers.
• A product line of your own. A qualifying shop or a licensed company can create its own range of products under the mark. One license covers every product.

Where the mark goes. Every surface a flower shop already owns is a place the mark can work. This sheet shows the twenty the store is being built around, drawn as line art so a shop can see the range before a single item is for sale.

Open the full sheet (WCFC Form ISF-02) — the printable version.

Using the mark

No two shops will use it the same way. One puts it on thank-you cards. Another runs it down the side of the delivery van, on the boxes and on the packaging. A third puts it on the website and nowhere else. That is the point. Membership is not a list of permissions — it is the right to use the mark wherever it helps the shop, in any of the twenty places above or anywhere else that makes sense.

What a member receives on joining is the artwork and the guidance on showing it well. The mark is never redrawn, restretched or recolored. Past that, how it is used is the shop’s own decision.

Only flower shops that meet the standards, and companies holding a license, may use it. The mark is not available to a supermarket, a filling station, a floral counter inside one, or a company advertising as a local florist in a town where it keeps no shop. That is not a judgment on who may sell flowers. It is what the mark is for — it tells the public a real flower shop is behind the order.

Ordering worldwide

Orders will be placed through the store and forwarded to the Commission’s production partners in other countries, so products can be made and delivered close to where they are needed.

Until the store opens

Please check back soon. To ask about a product, or to suggest one, contact the World Cut Flower Commission.